is the right choice for mid-market and enterprise merchants running multiple PSPs across multiple geographies who need to optimise routing, reduce integration overhead, and move payment operations out of the engineering backlog. The no-code workflow builder and AI Companion are genuine differentiators that competitors have not yet matched. Smaller merchants with a single processor and limited geographic scope should look at simpler gateway solutions before committing to an orchestration layer. The strong revenue trajectory and marquee customer base suggest Primer is building a durable position in payment orchestration. The AI Companion launch signals where the category is headed: intelligent, autonomous payment optimisation embedded directly in the stack.
Our verdict
Primer is the right choice for mid-market and enterprise merchants running multiple PSPs across multiple geographies who need to optimise routing, reduce integration overhead, and move payment operations out of the engineering backlog. The no-code workflow builder and AI Companion are genuine differentiators that competitors have not yet matched. Smaller merchants with a single processor and limited geographic scope should look at simpler gateway solutions before committing to an orchestration layer. The strong revenue trajectory and marquee customer base suggest Primer is building a durable position in payment orchestration. The AI Companion launch signals where the category is headed: intelligent, autonomous payment optimisation embedded directly in the stack.
Pricing
Primer does not publish pricing. The platform operates on custom enterprise pricing, likely based on transaction volume and the number of active connections. Deployment is API-first, with SDKs for web (JavaScript, npm), iOS, and Android. The Universal Checkout component handles front-end payment capture with PCI-compliant tokenization. Typical onboarding includes managed support, and the no-code Workflows builder reduces time-to-value for payment routing configuration.