Commerce · May 21, 2026
American Express Bet on Sports Fans. The Agents Won't Show Up.
American Express and Fanatics launched a new co-branded sports card the same day Nvidia reported $82 billion in agentic AI demand. Loyalty programs depend on the cardholder noticing their points, opening the app, activating an offer. Agents skip that loop by default, and no card network has published a standard for agent-readable loyalty yet.